TALKING POINTS MEMO FULL

Robot swarms can also move along with water as it flows, enabling them to track currents, tides and contaminated areas over a wider span with more precision.

They can deploy more rapidly, they can reach areas that would otherwise be inaccessible – the Berkeley robots are designed to be air dropped – and they can cover more territory.

Miniature robot swarms have a number of advantages over in-place monitoring stations or manned watercraft.

TALKING POINTS MEMO FULL

That’s one of the goals behind UC-Berkeley’s Floating Sensor Network Project, which sent its first full fleet of 100 miniature robotic watercraft into the Sacramento River last week.Įach of the foot-long robots was equipped with its own GPS-enabled smartphone to transmit data back to servers at the Lawrence Berkeley National Laboratory, which is a partner in the project.

Our goal is a certain population of people who come to our site every day of the week, and we want them to subscribe.The next time a levee overflows or an oil pipeline breaks, hundreds of pint-sized robots could be ready to deploy instantly, fan out into the water, and track the contamination in real time through their own communications network. So we don’t look at it, but we do look at the number of pageviews that are being consumed by subscribers. Clearly, those are people who don’t even know we exist. Half of those people contact the site once a month. We have to 5 million uniques, Google Analytics. When you come down to what’s your audience, it’s people who come to your site on a daily basis, know they’re coming to your site and not because Facebook is feeding it to them aggressively, and would feel they were losing something if you no longer existed. Investors want to hear about hockey-stick growth. A lot of journalism was distorted by following a path that makes sense for certain kinds of technology companies that have scale and network and path dependence. A lot of publications went in a wrong direction, focusing on scale. You can end up with people who are not journalists or don’t have your priorities and goals calling the shots. You don’t have control of what you’re doing. I was lucky to understand quickly what you’re signing when you talk to people about investing in the company. Starting in 20, we got more into direct advertising that was heavily focused on corporate reputation and advocacy advertising into Washington, D.C., or the political class nationwide.” We were much more aggressive and smarter about it than other publications. We were always very aggressive on figuring out ways to incrementally bump up our CPMs through third-party advertising. Since it’s a small operation, we always focused a lot on programmatic advertising. Like a lot of publications, it was a mix of programmatic, third-party and direct advertising. “, advertising was 100 percent of revenue model.

Talking points memo